ExpoMargin Studio — Free Interactive In-Browser Studio
Interactive Local Processing Studio
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Quick Reference & Frequently Asked Questions
Why does writing $12,000 in orders at a $12,000 trade show still lose money on Day 1?
Because $12,000 is gross wholesale revenue, not profit. After subtracting manufacturing COGS, payment fees, and free-shipping promos on a 45% wholesale margin, $12,000 in POs yields only $5,400 toward your $12,000 booth bill.
How much should I budget for drayage, electrical, and travel on top of raw booth space?
Follow the 2.2x rule: a $5,000 raw 10x10 booth typically costs $10,500 to $12,500 all-in once you add union drayage ($800–$1,800), electrical/carpet ($900), booth display ($1,200), samples ($400), and staff flights/hotels ($3,200).
What is a realistic badge-scan to paid wholesale PO conversion rate?
Cold aisle badge scans convert at 8% to 14% if followed up within 48 hours. Brands that pre-book appointments with target buyers 3 weeks before the show and offer a 'Show Special' (e.g., free testers or 50% off shipping) hit 22% to 35%.
How do I avoid paying marketplace commissions on buyers I met at my own booth?
Never route a buyer you paid $12,000 to meet at a trade show through a generic marketplace search link that takes a 15%–25% opening commission. Always use a direct zero-commission order link or local PO form.