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Quick Reference & Frequently Asked Questions
How does the Amazon Brand Referral Bonus actually reduce my 15% referral fee to 5%?
When a Brand Registry seller drives external traffic (from Meta, Google, TikTok, or email) using an Amazon Attribution tag, Amazon awards a bonus averaging 10% of the product's sales price. Instead of paying cash, Amazon applies this credit directly against your 15% referral fees on future orders.
Why is there a 2-month (60-day) waiting period before Brand Referral Bonus credits appear?
Amazon waits 2 months before disbursing Brand Referral Bonus credits to account for customer order cancellations and 30-day FBA returns. Credits earned in November are automatically deducted from your referral fees in January.
What is the 14-Day Brand Halo effect in Amazon Attribution?
If a shopper clicks your Meta or Google ad for Product A and within 14 days also buys Product B or Product C from your same registered brand, Amazon awards the 10% Brand Referral Bonus on all of those halo purchases too.
When is sending Meta traffic to Amazon (with the 10% bonus) more profitable than sending it to my Shopify store?
Once the 10% Brand Referral Bonus drops Amazon's net fee to ~5% (only 2.1% higher than Shopify's 2.9% credit card fee), Amazon's 2x–3x higher Prime checkout conversion rate and organic Best Seller Rank (BSR) boost often beat cold-traffic Shopify landing pages.